Affiliate Disclosure
& Site Disclaimer.

1. Affiliate Links and How We Make Money

Modern Parenting is a free resource. We earn money primarily through affiliate marketing — a standard arrangement in which we earn a small commission when a reader clicks a link on our site and then makes a purchase from the linked retailer, at no additional cost to the reader.

We participate in affiliate programmes run by retailers including Amazon, John Lewis, Mothercare, Halfords, and various specialist baby and parenting retailers. We may also work with brands directly on a commission or sponsored content basis.

Affiliate links are not always labelled individually, but this page constitutes a blanket disclosure that affiliate relationships exist throughout this site. Where we have a paid or sponsored relationship with a specific brand, this will be disclosed clearly within the relevant content.

We do not accept payment in exchange for positive reviews or higher rankings. See section 2 for our editorial policy.

2. Editorial Independence

The existence of affiliate relationships does not influence our editorial recommendations. Products are selected, ranked and reviewed based on their merits — safety performance, build quality, value, ease of use and parent feedback — not on commission rates or commercial relationships.

We will and do recommend products that carry no affiliate commission if they are genuinely the best option for our readers. We will and do exclude products from recommendations if they do not meet our standards, regardless of whether an affiliate relationship exists.

3. Content and Tools Disclaimer

Modern Parenting is a publishing website, not a professional service. We are not medical practitioners, safety engineers, financial advisers, legal professionals or childcare specialists. Nothing on this site — including articles, guides, reviews, calculators, checklists or interactive tools — constitutes professional advice of any kind.

Our content is intended to:

• Summarise and signpost publicly available guidance from authoritative bodies including the NHS, DVSA, Which? and government sources
• Present product research and parent-facing information to help readers make more informed decisions
• Provide general starting-point guidance that readers can verify and build upon through professional sources

Our content is not intended to replace the advice of a qualified professional. Always verify important decisions with an appropriate professional before acting on anything you read here.

4. Safety and Product Guidance

This site publishes content about baby and child safety products including car seats, prams, sleep equipment, baby monitors and related items. This content is based on publicly available safety testing data, manufacturer specifications and published regulatory guidance.

Regulatory standards, product specifications and safety guidance can change. We aim to keep content up to date but cannot guarantee that every piece of content reflects the most current standards at the time of reading. Always verify safety-critical information against current manufacturer guidance and official regulatory sources.

We strongly discourage the purchase of second-hand car seats, second-hand cot mattresses, and other safety-critical items where crash or usage history cannot be verified. This guidance is reflected throughout our content and tools.

5. Health, Medical and Developmental Guidance

This site publishes content about baby and child health topics including sleep, feeding, weaning, developmental milestones and postnatal recovery. This content is based on NHS published guidance, peer-reviewed research and recognised expert sources.

None of this content constitutes medical advice. Specifically:

• Sleep guidance is based on NHS and Lullaby Trust safe sleep recommendations, which are themselves evidence-based. However, individual babies have individual needs and circumstances.
• Weaning guidance is based on NHS weaning recommendations. Our Weaning Readiness Checker is a general screening tool based on published developmental signs — it is not a clinical assessment and cannot account for all individual factors.
• Feeding guidance covers both breastfeeding and formula feeding without preference. Individual feeding decisions should be made with appropriate professional support.
• Developmental milestones are population averages. There is wide natural variation in child development. If you have concerns about your child’s development, speak to your health visitor or GP.

6. Financial Guidance

This site publishes content about maternity pay, childcare costs, government benefits and related financial topics. This content is based on publicly available statutory rates, government guidance and published averages.

Nothing on this site constitutes financial advice. Statutory rates, benefit eligibility rules and childcare entitlements can change. Always verify current rates with HMRC, your employer’s HR department or Citizens Advice before making financial decisions based on this content.

Our Maternity Pay Calculator is based on Statutory Maternity Pay (SMP) rates as published by HMRC. Enhanced maternity pay arrangements vary by employer and are not something this tool can account for without information you provide. The calculator is a guide only and results should be verified with your employer and payroll department.

Modern Parenting is not authorised or regulated by the Financial Conduct Authority (FCA). We do not provide regulated financial advice.

7. Interactive Tools

Modern Parenting offers a range of free interactive tools designed to help parents make more informed decisions. The table below summarises each tool, the guidance it is based on, and its key limitations.

All tools are provided free of charge and without warranty of any kind. Results are generated algorithmically based on inputs you provide and published reference data. We are not responsible for decisions made based on tool outputs.

8. Accuracy and Updates

We aim to keep all content accurate and up to date. Statutory rates are reviewed following government announcements. Product recommendations are reviewed periodically as new models are released and older models are discontinued.

However, we cannot guarantee that every piece of content is current at the time of reading. Prices, product availability, statutory rates and regulatory guidance all change. Where content includes time-sensitive information, always verify against the original source before making a decision.

If you spot an error or out-of-date information on this site, please contact us and we will investigate and correct it promptly. We take accuracy seriously and welcome corrections from readers.

9. Contact and Corrections

For questions about this disclosure, to report an error or inaccuracy, or to flag a concern about any content on this site, please contact us via our contact page.

For press and partnership enquiries, please use the same contact page and mark your message accordingly.

We do not accept unsolicited guest posts, link insertion requests or paid placement without prior agreement. Unsolicited commercial approaches of this nature will not receive a response.